Ramaswamy, V. S., & Namakumari, S. (2014). Marketing Management (5th.). McGraw Hill Education India Pvt Limited.
Cita Chicago (17th ed.)Ramaswamy, V S., i S. Namakumari. Marketing Management. 5th. New Delhi: McGraw Hill Education India Pvt Limited, 2014.
Cita MLA (9th ed.)Ramaswamy, V S., i S. Namakumari. Marketing Management. 5th. McGraw Hill Education India Pvt Limited, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.