APA (7th ed.) Citation

Govindarajan, V., & Trimble, C. (2010). The other side of innovation. HBR Press.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. The Other Side of Innovation. Massachussets: HBR Press, 2010.

MLA (9th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. The Other Side of Innovation. HBR Press, 2010.

Warning: These citations may not always be 100% accurate.