Govindarajan, V., & Trimble, C. (2010). The other side of innovation. HBR Press.
Cita Chicago (17th ed.)Govindarajan, Vijay, i Chris Trimble. The Other Side of Innovation. Massachussets: HBR Press, 2010.
Cita MLA (9th ed.)Govindarajan, Vijay, i Chris Trimble. The Other Side of Innovation. HBR Press, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.