Cita APA (7a ed.)

Govindarajan, V., & Trimble, C. (2010). The other side of innovation. HBR Press.

Cita Chicago Style (17a ed.)

Govindarajan, Vijay, y Chris Trimble. The Other Side of Innovation. Massachussets: HBR Press, 2010.

Cita MLA (9a ed.)

Govindarajan, Vijay, y Chris Trimble. The Other Side of Innovation. HBR Press, 2010.