Cita APA (7a ed.)

Etzel, M. J., & Walker, B. J. S. (2016). Marketing (14th.). Tata McGraw Hill Education Private Limited.

Cita Chicago Style (17a ed.)

Etzel, Michale J., y Bruce J; Stanton Walker. Marketing. 14th. New delhi: Tata McGraw Hill Education Private Limited, 2016.

Cita MLA (9a ed.)

Etzel, Michale J., y Bruce J; Stanton Walker. Marketing. 14th. Tata McGraw Hill Education Private Limited, 2016.