Cita APA (7th ed.)

Charan, R. (2008). What the Customer Wants You to Know. Penguin Group.

Cita Chicago (17th ed.)

Charan, Ram. What the Customer Wants You to Know. New Delhi: Penguin Group, 2008.

Cita MLA (9th ed.)

Charan, Ram. What the Customer Wants You to Know. Penguin Group, 2008.