APA (7th ed.) Citation

Charan, R. (2008). What the Customer Wants You to Know. Penguin Group.

Chicago Style (17th ed.) Citation

Charan, Ram. What the Customer Wants You to Know. New Delhi: Penguin Group, 2008.

MLA (9th ed.) Citation

Charan, Ram. What the Customer Wants You to Know. Penguin Group, 2008.