Cita APA (7a ed.)

Charan, R. (2008). What the Customer Wants You to Know. Penguin Group.

Cita Chicago Style (17a ed.)

Charan, Ram. What the Customer Wants You to Know. New Delhi: Penguin Group, 2008.

Cita MLA (9a ed.)

Charan, Ram. What the Customer Wants You to Know. Penguin Group, 2008.