APA način citiranja (7. izdanje)

Charan, R. (2008). What the Customer Wants You to Know. Penguin Group.

Čikaški stil citiranja (17. izdanje)

Charan, Ram. What the Customer Wants You to Know. New Delhi: Penguin Group, 2008.

MLA način citiranja (9. izdanje)

Charan, Ram. What the Customer Wants You to Know. Penguin Group, 2008.