Business Communication: Connecting in a Digital world

The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and vi...

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Bibliographic Details
Main Author: Lesikar, Raymond V.
Other Authors: Flatley, Marie E. Rentz, Kathryn Lentz, Paula Pande, Neerja
Format: Book
Language:English
Published: Chennai McGraw Hill Education 2015
Edition:13th ed.
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Description
Summary:The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.
Physical Description:xxxvii, 772p.
ISBN:9789351342960