Marketing Management
This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education
2017
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| Edition: | 5th ed. |
| Subjects: | |
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