Corporate Communication
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE
2018
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| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | |a Jethwaney, Jaishri |9 11132 | ||
| 245 | |a Corporate Communication | ||
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi |b SAGE |c 2018 | ||
| 300 | |a xxiii, 417p. | ||
| 520 | |a A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. | ||
| 650 | |a Business Communication |9 11133 | ||
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