Corporate Communication

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...

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Bibliografiske detaljer
Hovedforfatter: Jethwaney, Jaishri
Format: Bog
Sprog:engelsk
Udgivet: New Delhi SAGE 2018
Udgivelse:2nd ed.
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