Corporate Communication
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE
2018
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| Edition: | 2nd ed. |
| Subjects: | |
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