Kumar, A. (2018). Marketing Management (3rd.). Vikas Publishing.
Cita Chicago (17th ed.)Kumar, Arun. Marketing Management. 3rd. Vikas Publishing, 2018.
Cita MLA (9th ed.)Kumar, Arun. Marketing Management. 3rd. Vikas Publishing, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.