APA (7th ed.) Citation

Jain, S. C. (2010). Marketing: Planning and Strategy (8th.). Cengage.

Chicago Style (17th ed.) Citation

Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.

MLA (9th ed.) Citation

Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.

Warning: These citations may not always be 100% accurate.