Jain, S. C. (2010). Marketing: Planning and Strategy (8th.). Cengage.
Cita Chicago (17th ed.)Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.
Cita MLA (9th ed.)Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.