Cita APA (7a ed.)

Jain, S. C. (2010). Marketing: Planning and Strategy (8th.). Cengage.

Cita Chicago Style (17a ed.)

Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.

Cita MLA (9a ed.)

Jain, Subash C. Marketing: Planning and Strategy. 8th. Cengage, 2010.