APA (7th ed.) Citation

Rai, A. K. (2016). Customer Relationship Management (2nd.). PHI.

Chicago Style (17th ed.) Citation

Rai, Alok Kumar. Customer Relationship Management. 2nd. PHI, 2016.

MLA (9th ed.) Citation

Rai, Alok Kumar. Customer Relationship Management. 2nd. PHI, 2016.

Warning: These citations may not always be 100% accurate.