Rai, A. K. (2016). Customer Relationship Management (2nd.). PHI.
Chicago Style (17th ed.) CitationRai, Alok Kumar. Customer Relationship Management. 2nd. PHI, 2016.
MLA (9th ed.) CitationRai, Alok Kumar. Customer Relationship Management. 2nd. PHI, 2016.
Warning: These citations may not always be 100% accurate.