APA (7th ed.) Citation

Aaker, D. (2016). Marketing Research (11th.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David. Marketing Research. 11th. Wiley, 2016.

MLA (9th ed.) Citation

Aaker, David. Marketing Research. 11th. Wiley, 2016.

Warning: These citations may not always be 100% accurate.