Newell, F. (2008). Why CRM Dosen't Work (1st.). Kogan Page.
Citación estilo ChicagoNewell, Frederick. Why CRM Dosen't Work. 1st. Kogan Page, 2008.
Cita MLANewell, Frederick. Why CRM Dosen't Work. 1st. Kogan Page, 2008.
Warning: These citations may not always be 100% accurate.