APA (7th ed.) Citation

Charan, R. (2007). What the customer wants you to Know (1st.). Penguin.

Chicago Style (17th ed.) Citation

Charan, Ram. What the Customer Wants You to Know. 1st. Penguin, 2007.

MLA (9th ed.) Citation

Charan, Ram. What the Customer Wants You to Know. 1st. Penguin, 2007.

Warning: These citations may not always be 100% accurate.