Charan, R. (2007). What the customer wants you to Know (1st.). Penguin.
Chicago Style (17th ed.) CitationCharan, Ram. What the Customer Wants You to Know. 1st. Penguin, 2007.
MLA (9th ed.) CitationCharan, Ram. What the Customer Wants You to Know. 1st. Penguin, 2007.
Warning: These citations may not always be 100% accurate.