Kotler, P., & Keller, K. L. (2018). Marketing Management (2nd. Ed.). Vikas.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 2nd. Ed. Noida: Vikas, 2018.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 2nd. Ed. Vikas, 2018.
Warning: These citations may not always be 100% accurate.