Kotler, P., & Keller, K. L. (2018). Marketing Management (2nd. Ed.). Vikas.
Cita Chicago (17th ed.)Kotler, Philip, i Kevin Lane Keller. Marketing Management. 2nd. Ed. Noida: Vikas, 2018.
Cita MLA (9th ed.)Kotler, Philip, i Kevin Lane Keller. Marketing Management. 2nd. Ed. Vikas, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.