APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2017). Marketing Management (3rd ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 3rd ed. Noida: Pearson, 2017.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 3rd ed. Pearson, 2017.