Kotler, P., & Keller, K. L. (2017). Marketing Management (3rd ed.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 3rd ed. Noida: Pearson, 2017.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 3rd ed. Pearson, 2017.
Warning: These citations may not always be 100% accurate.