Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2017). Marketing Management (3rd ed.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 3rd ed. Noida: Pearson, 2017.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 3rd ed. Pearson, 2017.