Kotler, P., & Keller, K. L. (2017). Marketing Management (3rd ed.). Pearson.
Lua i Stíl Chicago (17ú heag.)Kotler, Philip, agus Kevin Lane Keller. Marketing Management. 3rd ed. Noida: Pearson, 2017.
Lua MLA (9ú heag.)Kotler, Philip, agus Kevin Lane Keller. Marketing Management. 3rd ed. Pearson, 2017.
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