Kotler, P. (2017). Principles of Marketing (15.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing. 15. Noida: Pearson, 2017.
MLA (9th ed.) CitationKotler, Philip. Principles of Marketing. 15. Pearson, 2017.
Warning: These citations may not always be 100% accurate.