Cita APA (7th ed.)

Kotler, P. (2017). Principles of Marketing (15.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 15. Noida: Pearson, 2017.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 15. Pearson, 2017.