Kotler, P. (2017). Managing Customer Experience and Relationships (3rd.). Wiley.
Chicago Style (17th ed.) CitationKotler, Philip. Managing Customer Experience and Relationships. 3rd. Wiley, 2017.
MLA (9th ed.) CitationKotler, Philip. Managing Customer Experience and Relationships. 3rd. Wiley, 2017.
Warning: These citations may not always be 100% accurate.