Cita APA (7th ed.)

Keller Kevin Lane. (2018). Strategic Brand Management (4.). Pearson.

Cita Chicago (17th ed.)

Keller Kevin Lane. Strategic Brand Management. 4. Noida: Pearson, 2018.

Cita MLA (9th ed.)

Keller Kevin Lane. Strategic Brand Management. 4. Pearson, 2018.