Lua APA (7ú heag.)

Keller Kevin Lane. (2018). Strategic Brand Management (4.). Pearson.

Lua i Stíl Chicago (17ú heag.)

Keller Kevin Lane. Strategic Brand Management. 4. Noida: Pearson, 2018.

Lua MLA (9ú heag.)

Keller Kevin Lane. Strategic Brand Management. 4. Pearson, 2018.

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