APA (7th ed.) Citation

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Chicago Style (17th ed.) Citation

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

MLA (9th ed.) Citation

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.

Warning: These citations may not always be 100% accurate.