Cita APA (7th ed.)

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Cita Chicago (17th ed.)

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

Cita MLA (9th ed.)

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.