APA-viite (7. p.)

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Chicago-viite (17. p.)

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

MLA-viite (9. p.)

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.