APA način citiranja (7. izdanje)

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Čikaški stil citiranja (17. izdanje)

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

MLA način citiranja (9. izdanje)

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.