APA-ийн эшлэл(7 дахь хэвлэлт)

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.