Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.
Chicago (17e ed.) BronvermeldingHolt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.
MLA (9e ed.) BronvermeldingHolt Douglas B. How Brands Become Icons. Harvard Business School, 2004.
Let op: Deze citaties zijn niet altijd 100% accuraat.