APA-referens (7:e uppl.)

Holt Douglas B. (2004). How Brands Become Icons. Harvard Business School.

Chicago-referens (17:e uppl.)

Holt Douglas B. How Brands Become Icons. Boston: Harvard Business School, 2004.

MLA-referens (9:e uppl.)

Holt Douglas B. How Brands Become Icons. Harvard Business School, 2004.