Cita APA (7a ed.)

Kim Chan W. & Mauborgne, R. (2015). Blue Ocean Strategy. HBSP.

Cita Chicago Style (17a ed.)

Kim Chan W. y Renee Mauborgne. Blue Ocean Strategy. Boston, U.S: HBSP, 2015.

Cita MLA (9a ed.)

Kim Chan W. y Renee Mauborgne. Blue Ocean Strategy. HBSP, 2015.