Kotler, P. T. (2015). Principles of Marketing (17th.). Pearson India.
Chicago Style (17th ed.) CitationKotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.
MLA (9th ed.) CitationKotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.
Warning: These citations may not always be 100% accurate.