Kotler, P. T. (2015). Principles of Marketing (17th.). Pearson India.
Cita Chicago (17th ed.)Kotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.
Cita MLA (9th ed.)Kotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.
Atenció: Aquestes cites poden no estar 100% correctes.