Cita APA (7a ed.)

Kotler, P. T. (2015). Principles of Marketing (17th.). Pearson India.

Cita Chicago Style (17a ed.)

Kotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.

Cita MLA (9a ed.)

Kotler, Philip T. Principles of Marketing. 17th. Pearson India, 2015.