APA (7th ed.) Citation

Tapp, A. (2012). Principles of Direct and Database Marketing (4th.). Pearson.

Chicago Style (17th ed.) Citation

Tapp, Alan. Principles of Direct and Database Marketing. 4th. Pearson, 2012.

MLA (9th ed.) Citation

Tapp, Alan. Principles of Direct and Database Marketing. 4th. Pearson, 2012.

Warning: These citations may not always be 100% accurate.