Cita APA (7th ed.)

Keller, K. L. (2015). Strategic Brand Management. Pearson.

Cita Chicago (17th ed.)

Keller, Kvin Lane. Strategic Brand Management. Noida: Pearson, 2015.

Cita MLA (9th ed.)

Keller, Kvin Lane. Strategic Brand Management. Pearson, 2015.