Keller, K. L. (2015). Strategic Brand Management. Pearson.
Lua i Stíl Chicago (17ú heag.)Keller, Kvin Lane. Strategic Brand Management. Noida: Pearson, 2015.
Lua MLA (9ú heag.)Keller, Kvin Lane. Strategic Brand Management. Pearson, 2015.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.