Winston,Wayne L. (2014). Marketing Analytics: Data-Driven Techniques with Microsoft Excel (NA.). Wiley.
Cita Chicago (17th ed.)Winston,Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. NA. Canada: Wiley, 2014.
Cita MLA (9th ed.)Winston,Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. NA. Wiley, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.