Cita APA (7th ed.)

Grigsby M. (2015). Marketing Analytics: A practical guide to real marketing science (NA.). Kogan Page.

Cita Chicago (17th ed.)

Grigsby M. Marketing Analytics: A Practical Guide to Real Marketing Science. NA. USA: Kogan Page, 2015.

Cita MLA (9th ed.)

Grigsby M. Marketing Analytics: A Practical Guide to Real Marketing Science. NA. Kogan Page, 2015.