APA (7th ed.) Citation

Grigsby M. (2015). Marketing Analytics: A practical guide to real marketing science (NA.). Kogan Page.

Chicago Style (17th ed.) Citation

Grigsby M. Marketing Analytics: A Practical Guide to Real Marketing Science. NA. USA: Kogan Page, 2015.

MLA (9th ed.) Citation

Grigsby M. Marketing Analytics: A Practical Guide to Real Marketing Science. NA. Kogan Page, 2015.