Schiffman, L. G. (2019). Consumer Behavior (12th.). Pearson.
Chicago Style (17th ed.) CitationSchiffman, Leon G. Consumer Behavior. 12th. New Delhi: Pearson, 2019.
MLA (9th ed.) CitationSchiffman, Leon G. Consumer Behavior. 12th. Pearson, 2019.
Warning: These citations may not always be 100% accurate.